Founded in 2020, Elista is India's leading world-class electronics, home appliances, IT, and mobile accessories brand. Part of the TeknoDome, UAE, Elista adheres to India's 'Atmanirbhar' principle of manufacturing. With a vision to put India on the global innovation map, Elista inspires brands worldwide to manufacture in India to cater to their demand across geographies.
Elista has a robust product portfolio distinguished by its global quality and distinctive design. In line with its philosophy that there is always a way to improve customers' lives, Elista has been pushing the boundaries to create value for money consumer electronics devices with superior functionality. Elista seeks to not only achieve greater success for the group but also to enrich and improve the lives of its customers, workers, channel partners, and other stakeholders.
Elista's portfolio consists of LED TVs, Washing Machines, Coolers, Dishwashers, Refrigerators, IT Accessories, Mobile Accessories & Speakers. The top brass in the company is industry pioneers who have combined expertise of over 200 years. In addition to that, the promoters in Elista have a deep understanding of distribution channel and networks in over 25 countries, owing to the distribution prowess TeknoDome has for managing leading global brands in these countries. The company's initiatives are motivated by the dual objectives of 'being vocal for local' and 'creating employment possibilities in India. As an Indian consumer electronics company, Elista is driven by the ambition to better people's lives while establishing the brand.
Right from its inception, Elista has been clocking impressive growth year on year. In the first year of its existence, Elista's revenue touched Rs 35 crores; the following year, it exploded to Rs 145 crores. The company has chalked out aggressive plans for the current financial year, and the target is to cross over Rs 250 crores in revenues. After a successful launch in India, Elista is now eyeing launches in UAE and CIS countries in the near future. Elista has been the recipient of various awards during this time which includes, amongst others - BAARC award – Marketing Meister (2022), Device Next – Atmanirbar award (2020), C&C Awards- Most Innovating IT Accessories Award (2022).
Vision statement -
To accelerate India on World’s Innovation map and Inspire lives by making in India for the world.
Mission Statement -
By creating ground-breaking product designs and innovation, building diverse global teams & building incredible convenience around our products and services.
By making life better everyday for our customers, employees, channel partners & stake-holders and grow together as a community.
“ To rejoice in the prosperity of another is to partake of it. “
At Elista, we live by the vision that ‘We are all partners in prosperity’. When we say this, it is not just limited to our business but encompasses everyone associated with us. We take immense pride in calling Elista a big happy family and the spirit of integrity, dependability and team-work reflects in all our practices through and through. The name ‘Elista’ stands for ‘Oath of God’ and ever since the very conception, it has been a binding thread in all our actions. We, at Elista stand true to this oath and believe that when we grow together, we give to this world a vibrant community that spreads happiness and positivity. Virtues of being conscious towards the best quality standards and curating products that are unparalleled are some of the shared values at TeknoDome (www.teknodome.com), the parent company of brand Elista. Our constant effort is to stand out in our league and we look forward to achieving this goal with our rich heritage and experience of two decades in distribution of consumer durables in various parts of the world and your continuous patronage. As we Make in India for the world, our main motive is to create more job opportunities and provide our consumers with the choicest quality products. Our wide range of products are made to cater to your needs and make you experience entertainment like never before.
We believe in nurturing relations with our employees, clients, business partners and everyone associated with Elista in addition to building new ones. Elista, not just another name in the market, it is the symbol of reliability. Our belief is rooted in the rich Indian value system and dictates that quality products are the prerequisite for a wholesome lifestyle, which in turn is the pillar for the efficient working of society.
Saket is the Chairman and Managing Director of Elista and TeknoDome, a parent company for Elista. He is a visionary entrepreneur with a proven track record of successful business ventures in the consumer electronics space.
TeknoDome is a corporation that has a global presence. With Elista, the company has maintained a stronghold in the Indian market. TeknoDome is a well-known international brand and has a significant presence in CIS, UAE, the Middle East, and Africa. It has been a prominent global distributor of leading brands in the Consumer Goods, IT, and Gaming industries for over 15 years. The TeknoDome lineage strengthens Elista’s manufacturing foundation in India. Incepted in 2000, Elista is committed to manufacturing best-in-class products for the world.
Saket has a Master’s degree from the Moscow State Institute of Radio Engineering, Electronics and Automation and is skilled in International Business, Strategic Planning, Business Development, and Marketing Strategy. At Elista, Saket is responsible for fulfilling the larger vision of providing world-class products that are technologically superior at an affordable price points. Under his able guidance, Elista has mushroomed into one of the most prominent startups in the consumer electronic space.
Ashok, as Business Advisor for Elista & its parent company, TeknoDome, is responsible for the strategic direction and planning for the company. He has over 20+ years of rich industry experience engaging with large multinationals – IBM, KPMG, Kaiser Permanente – where he held consulting, advisory and leadership roles.
A certified Black Belt champion in Six Sigma, Ashok has done his MBA from the University of California, Los Angeles, USA. Highly experienced in Supply Chain Management, Financial Planning & Analysis, Project Management & Business Process Excellence, he joined the TeknoDome Group in the year 2016 and has been the force behind transformational success of the organization. Known for his leadership, management / organizational skills and perseverance, he is playing an instrumental role in establishing Elista as a global brand.
Pawan Kumar is the CEO of Elista (a TeknoDome Group Company). An innovative and performance-oriented leader with more than 22 years of experience, Pawan is the driving force behind Elista's remarkable growth and success in India. Under his able leadership, Elista has had a successful brand journey and is on track to clock a turnover of Rs 250 crores in the current financial year.
An alumnus of the prestigious Jiwaji University, Pawan spent over two decades in Intex Technologies. He is known for turning around Intex's market presence in the field of consumer durables & IT accessories. At Elista, Pawan has steered the company to unparalleled success and expanded its presence in multiple categories. In a short span of time, Elista has forayed into numerous categories and made a mark in each of them. The brand has become the first choice for customers looking for innovative, technology-packed and premium products at an affordable price tag.
Elista is India's leading world-class electronics, home appliances, IT, and mobile accessories brand. It firmly adheres to the 'Atmanirbhar' principle of manufacturing in India for the rest of the world and envisions putting India on the global innovation map.
Pawan is known to build an organisation with a collaborative and entrepreneurial approach. At Elista, he has inculcated a culture of learning and is known for nurturing long term business relationships. He is the go-to person for his team and channel partners for guidance. An avid cricket & music fan, Pawan enjoys turning challenges into opportunities.
Having started his professional journey in the year 1996, Ajay has come a long way, alongside enriching his experience in the field of Sales & Marketing, OEM Business & Sales Operations in various regions of India. While he has worked with various industries, he has had a long stint of around 20 years with Industry handling IT Accessories & gradually the Consumer Durable business.
Known for a strong pulse on dynamic Indian market, Ajay has achieved various organisational accolades for growth of revenue & sales growth during his tenure at Industry.
At Elista, he is responsible for sales & marketing.
Suman Prasad is the Director of Elista and has been the strength behind the conceptualisation of the brand in India.
He is responsible for global procurement and administration and has deep interest into R&D & innovation leading to global standards product development.
An alumni of the esteemed IIFT, Delhi, Suman’s greatest passion lies in unlocking the potential of individuals he comes in contact with. He strongly believes that in this golden era of opportunities in India, the biggest factor of success for our country will be our ability to transform our people into high performing contributors to the economy. With a varied yet rich experience of over 15 years spread across Apparel, Electronics and Education, he is driven by a visceral “hard-wired” need to strategize, innovate, execute and ensure that everything is possible.
Suman comes from a strong operational background having created a brand in apparel industry and marketed the products in highly competitive European market. Very passionate about well-being of communities led him to be on board of some of the Not for Profit organisations. The invaluable combination of being humane as well as operations experience stands him in good stead to be part of growth trajectory of new businesses. Suman is passionate about developing businesses which are also beneficial to the society. He is a sports fanatic and claims that he would have been a part of the Indian Badminton Team had it not been for fractures in his hand.
Suman walks the talk when he says – “Chase the vision, not the money; the money will end up following you. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work and the only way to do great work is to love what you do.”