About Us

Founded in 2020, Elista is India's leading world-class electronics, home appliances, IT, and mobile accessories brand. Part of the TeknoDome, UAE, Elista adheres to its vision of making lives better for its customers and stakeholders.

Elista has a robust product portfolio distinguished by its global quality and distinctive design. In line with its philosophy that there is always a way to improve customers' lives, Elista has been pushing the boundaries to create value for money consumer electronics devices with superior functionality. Elista seeks to not only achieve greater success for the group but also to enrich and improve the lives of its customers, workers, channel partners, and other stakeholders.

Elista's portfolio consists of LED TVs, Washing Machines, Coolers, Dishwashers, Refrigerators, IT Accessories, Mobile Accessories, Water Dispensers & Speakers. The top brass in the company is industry pioneers who have combined expertise of over 200 years. In addition to that, the promoters in Elista have a deep understanding of distribution channel and networks in over 25 countries, owing to the distribution prowess TeknoDome has for managing leading global brands in these countries. Elista is driven by the ambition to better people's lives while establishing the brand.

Vision & Mission

Vision statement -

To put Brand Elista on World’s Innovation map and Inspire lives.

Mission Statement -

By creating ground-breaking product designs and innovation, building diverse global teams & building incredible convenience around our products and services.

By making life better everyday for our customers, employees, channel partners & stake-holders and grow together as a community.


CMD's message

Fellow compatriots,

“ To rejoice in the prosperity of another is to partake of it. “

At Elista, we live by the vision that ‘We are all partners in prosperity’. When we say this, it is not just limited to our business but encompasses everyone associated with us. We take immense pride in calling Elista a big happy family and the spirit of integrity, dependability and team-work reflects in all our practices through and through. The name ‘Elista’ stands for ‘Oath of God’ and ever since the very conception, it has been a binding thread in all our actions. We, at Elista stand true to this oath and believe that when we grow together, we give to this world a vibrant community that spreads happiness and positivity. Virtues of being conscious towards the best quality standards and curating products that are unparalleled are some of the shared values at TeknoDome, the parent company of brand Elista. Our constant effort is to stand out in our league and we look forward to achieving this goal with our rich heritage and experience of two decades in distribution of consumer durables in various parts of the world and your continuous patronage. As we Make in India for the world, our main motive is to create more job opportunities and provide our consumers with the choicest quality products. Our wide range of products are made to cater to your needs and make you experience entertainment like never before.

We believe in nurturing relations with our employees, clients, business partners and everyone associated with Elista in addition to building new ones. Elista, not just another name in the market, it is the symbol of reliability.

Warm Regards,
Saket Gaurav

Mr Saket Gaurav

Chairman & Managing Director

Founded TeknoDome 15 years ago and has taken the group to zenith by being present in 40+ countries.

Mr Ajay Verma

Chief Executive Officer

Has been closely associated with TeknoDome group since 2011, he is focussed on business development and oversees Banking, F&A, Administration and Operations.

Mr Ashok Dorairajan

Chief Operating Officer

Responsible for strategic direction and planning of TD group, by the virtue of 20+ years of rich industry experience.