About Us

Founded in 2020, Elista is India's leading world-class electronics, home appliances, IT, and mobile accessories brand. Part of the TeknoDome, UAE, Elista adheres to its vision of making lives better for its customers and stakeholders.

Elista has a robust product portfolio distinguished by its global quality and distinctive design. In line with its philosophy that there is always a way to improve customers' lives, Elista has been pushing the boundaries to create value for money consumer electronics devices with superior functionality. Elista seeks to not only achieve greater success for the group but also to enrich and improve the lives of its customers, workers, channel partners, and other stakeholders.

Elista's portfolio consists of LED TVs, Washing Machines, Coolers, Dishwashers, Refrigerators, IT Accessories, Mobile Accessories, Water Dispensers & Speakers. The top brass in the company is industry pioneers who have combined expertise of over 200 years. In addition to that, the promoters in Elista have a deep understanding of distribution channel and networks in over 25 countries, owing to the distribution prowess TeknoDome has for managing leading global brands in these countries. Elista is driven by the ambition to better people's lives while establishing the brand.

Vision & Mission

Vision statement -

To put Brand Elista on World’s Innovation map and Inspire lives.

Mission Statement -

By creating ground-breaking product designs and innovation, building diverse global teams & building incredible convenience around our products and services.

By making life better everyday for our customers, employees, channel partners & stake-holders and grow together as a community.

Leadership

CMD's message

Fellow compatriots,

“ To rejoice in the prosperity of another is to partake of it. “

William Austin

At Elista, we live by the vision that ‘We are all partners in prosperity’. When we say this, it is not just limited to our business but encompasses everyone associated with us. We take immense pride in calling Elista a big happy family and the spirit of integrity, dependability and team-work reflects in all our practices through and through. The name ‘Elista’ stands for ‘Oath of God’ and ever since the very conception, it has been a binding thread in all our actions. We, at Elista stand true to this oath and believe that when we grow together, we give to this world a vibrant community that spreads happiness and positivity. Virtues of being conscious towards the best quality standards and curating products that are unparalleled are some of the shared values at TeknoDome, the parent company of brand Elista. Our constant effort is to stand out in our league and we look forward to achieving this goal with our rich heritage and experience of two decades in distribution of consumer durables in various parts of the world and your continuous patronage. As we Make in India for the world, our main motive is to create more job opportunities and provide our consumers with the choicest quality products. Our wide range of products are made to cater to your needs and make you experience entertainment like never before.

We believe in nurturing relations with our employees, clients, business partners and everyone associated with Elista in addition to building new ones. Elista, not just another name in the market, it is the symbol of reliability.

Warm Regards,
Saket Gaurav

Saket Gaurav

Chairman & Managing Director

ELISTA AND TEKNODOME

Saket is the Chairman and Managing Director of Elista and TeknoDome, a parent company for Elista. He is a visionary entrepreneur with a proven track record of successful business ventures in the consumer electronics space.

TeknoDome is a corporation that has a global presence. With Elista, the company has maintained a stronghold in the Indian market. TeknoDome is a well-known international brand and has a significant presence in CIS, UAE, the Middle East, and Africa. It has been a prominent global distributor of leading brands in the Consumer Goods, IT, and Gaming industries for over 15 years. The TeknoDome lineage strengthens Elista’s manufacturing foundation in India. Incepted in 2000, Elista is committed to manufacturing best-in-class products for the world.

Saket has a Master’s degree from the Moscow State Institute of Radio Engineering, Electronics and Automation and is skilled in International Business, Strategic Planning, Business Development, and Marketing Strategy. At Elista, Saket is responsible for fulfilling the larger vision of providing world-class products that are technologically superior at an affordable price points. Under his able guidance, Elista has mushroomed into one of the most prominent startups in the consumer electronic space.

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Ajay Verma

Chief Executive Officer

Has been closely associated with TeknoDome group since 2011, he is focussed on business development and oversees Banking, F&A, Administration and Operations.

Ashok Dorairajan

Business Advisor

Ashok, as Business Advisor for Elista & its parent company, TeknoDome, is responsible for the strategic direction and planning for the company. He has over 20+ years of rich industry experience engaging with large multinationals – IBM, KPMG, Kaiser Permanente – where he held consulting, advisory and leadership roles.

A certified Black Belt champion in Six Sigma, Ashok has done his MBA from the University of California, Los Angeles, USA. Highly experienced in Supply Chain Management, Financial Planning & Analysis, Project Management & Business Process Excellence, he joined the TeknoDome Group in the year 2016 and has been the force behind transformational success of the organization. Known for his leadership, management / organizational skills and perseverance, he is playing an instrumental role in establishing Elista as a global brand.

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